Introduction
Open Network for Digital Commerce (ONDC) is a market-led initiative aimed at enabling interoperability in Digital Commerce. Based on the principles of Openness, it aims to enable unbundling Digital Commerce, democratising Digital Commerce and unlock value for all parts of Digital Commerce, as well as enable innovation to unlock the next chapter of Digital Commerce. — ONDC LinkedIn
ONDC uses async APIs, which buyer apps and seller apps have to integrate to use the network.The APIs starting with on_ are callback APIs/webhooks.
Example. The buyer app will call search API to search an offering. Once this call is sent, the buyer app will get a unique id in response. Now the on_search hook of the buyer app will be called by the network to provide the result of the search from the sellers.
How does it work?
ONDC is not a website or an app but it's a network. An open network built on top of Beckn protocol that makes it possible for any buyer/seller/logistics partner/credit provider, etc. to communicate with each other in a standardized language.Which in turn makes the ecosystem open for anyone to participate.So any buyer can use a buyer app to search for any products/services and sellers can list their offerings and serve orders.
Benefits of ONDC?
Here are the points about the benefits of ONDC:
- Increased access to customers: By connecting to the ONDC platform, businesses can reach a wider audience and expand their customer base beyond their local market.
- Lower transaction costs: ONDC aims to reduce the costs associated with online transactions by creating a shared infrastructure that businesses can leverage instead of building their own.
- Improved efficiency: The platform is designed to simplify and streamline e-commerce activities, which could help businesses save time and money on administrative tasks. Enhanced transparency: ONDC aims to provide greater transparency in e-commerce transactions, which could help build trust between buyers and sellers.
- Promotes innovation: By providing a common infrastructure, ONDC could encourage innovation and collaboration between businesses, which could lead to the development of new products and services.
Overall, ONDC has the potential to offer several benefits to businesses, particularly small and medium-sized enterprises. The shared infrastructure could simplify and streamline e-commerce activities, allowing businesses to save time and money on administrative tasks. Greater transparency in e-commerce transactions facilitated by ONDC could help to build trust between buyers and sellers, while the common infrastructure could encourage collaboration and innovation among businesses, leading to the development of new products and services. While ONDC is still in its early stages of development, it has the potential to boost the e-commerce sector in India and drive economic growth.
Who is the seller app?
SellerApp is playing a key role in helping top-tier sellers launch their businesses online through its partnership with Open Network for Digital Commerce (ONDC). As a leading provider of e-commerce solutions, we are actively assisting retailers, consumer packaged goods (CPG) brands, and direct-to-consumer (D2C) sellers to join the ONDC platform. By leveraging our expertise and technology, these businesses can unlock the full potential of ONDC and take advantage of its shared digital infrastructure, which includes order management, inventory management, payment processing, and other essential services. We are proud to be at the forefront of the ONDC initiative, enabling businesses to expand their reach, lower costs, and enhance efficiency, ultimately driving growth in the e-commerce sector in India.
Who is the buyer app?
The buyer app on ONDC is a mobile application designed for buyers to easily purchase products and services from sellers registered on the ONDC network. The app provides a user-friendly interface and features such as product search, order tracking, and payment processing.